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Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Category Archives: Evolutionary psychology
On accepting change
As I’m fighting a losing battle against a swarm of carpet beetles that have taken over my apartment (carpet beetles: a gazillion, me: 1), I started thinking about the possibility of moving. It was then that I realized, had it … Continue reading
On why we feel like there are so many coincidences
This past Wednesday, I met a homeless fellow who’d just gotten out of jail and wants to stay out. The next morning, there it was. A front page New York Times article talking about a program that’s reduced ex-inmate recidivism … Continue reading
On music and your tastebuds as it relates to wine
While it’s been known that music can influence your mood, did you know that music can also influence how a wine tastes to you? Yep, the right music makes your wine taste better. Up to 60% better, according to a … Continue reading
Posted in Evolutionary psychology, Experiences
Tagged cognitive priming, environment, music, wine
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On selling a dream versus selling reality
By all accounts it was a runaway success. In 2004, Dove’s Real People campaign exploded onto public consciousness. It was featured on Oprah, Salon Magazine, LA Times, and the Today Show to name a few media outlets. The campaign won … Continue reading
On the persuasiveness of paedomorphism
Context first – paedomorphism /-ˌfiz-əm/ : retention in an adult infantile or juvenile characteristics. Ok, I admit it. Red pandas are pretty cute. Ever wonder why most of us think so? (Fact, given it’s #8 on the top 500 cutest … Continue reading