There’s just no way you would ever walk past this store without feeling like you were punched in the face with fragrance.
That’s Lush, and I’m a fan. But then, I’m female. 🙂
But actually, the use of fragrance in marketing is way more common than you might think.
For instance, did you know?
- Grocery stores will pump fragrances like pink grapefruit, bacon, foccaccia and chocolate into their different aisles. And it can boost sales by 7-8%
- Casinos want you to stay energized and enthusiastic so you can gamble the night away. And yep a mix of fragrances – perhaps containing lemon, jasmine or eucalyptus can help with that
- An upscale hotel in the heart of a busy city might use a mix of white tea, green tea and lemongrass notes to relax you, and conjure up the feeling of being in an oasis
- A shoe store using the smell of leather and wood to create a sense (:p) of nostalgia doubled their sales compared to other locations.
- The smell of popcorn is used in amusement parks and movie theatres to get you in a snacking mood
- The smell of freshly brewed coffee at a gas station gets you to linger beyond just paying for your gas
Given that of all our senses, the sense of smell is actually the most powerful, emotional, and the longest lingering, the use of scents makes a lot of cents. 🙂
