About
Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Category Archives: Positioning
On pricing things like restaurant menus
A couple weeks ago, I learned that Canada will be doing away with the penny. Well good riddance. Those things were heavy anyway. Naturally, a change in currency made me think about the potential impact on prices, and equally naturally, … Continue reading
On discounting and shaping consumer behaviour
To me, Banana Republic was a upper-mid range clothing store. It’s no Alexander McQueen but it wasn’t Ross either. Then Banana Republic started sending me 40-50% off email coupons. About weekly. And now I just can’t conceive of buying Banana … Continue reading
On signalling (for something like dating)
So I just learned that my ex started seeing someone shortly after we broke up. My feelings about this aside, it got me thinking about the game of dating. And that’s because dating is very much about selling a product … Continue reading
Posted in Branding, Marketing, My life lessons, Positioning
Tagged branding, creating demand, dating, selling yourself
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On things that are so bad they are good for you
My mom made me take cod liver oil growing up. I hated it. I got it straight out of a bottle, so no gel capsule barrier for me. Ewwwwness. But then there are brands out there that position themselves specifically … Continue reading
Posted in Marketing, Positioning
Tagged buckleys, clutter breakthrough, food, labelling, mindspace, perception, product labels, slogan
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On selling a dream versus selling reality
By all accounts it was a runaway success. In 2004, Dove’s Real People campaign exploded onto public consciousness. It was featured on Oprah, Salon Magazine, LA Times, and the Today Show to name a few media outlets. The campaign won … Continue reading
On the persuasiveness of paedomorphism
Context first – paedomorphism /-ˌfiz-əm/ : retention in an adult infantile or juvenile characteristics. Ok, I admit it. Red pandas are pretty cute. Ever wonder why most of us think so? (Fact, given it’s #8 on the top 500 cutest … Continue reading
On secret menus and hidden benefits
A few years ago, out of the blue, I got a phone call from a sales rep. “There’s this stretch mark cream that everyone is buzzing about! Word is that it’s really effective as an anti-wrinkle cream!” And just like … Continue reading
On the “un”-something
Recently, I had a snack craving. And amidst the plethora of junk-food choices, this one caught my eye: It’s all the promise of a chewy cookie but without the guilt. Ooh, explicit permission to … Continue reading