About
Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Category Archives: Marketing
On selling a dream versus selling reality
By all accounts it was a runaway success. In 2004, Dove’s Real People campaign exploded onto public consciousness. It was featured on Oprah, Salon Magazine, LA Times, and the Today Show to name a few media outlets. The campaign won … Continue reading
On how much scents makes sense and cents
There’s just no way you would ever walk past this store without feeling like you were punched in the face with fragrance. That’s Lush, and I’m a fan. But then, I’m female. 🙂 But actually, the use of fragrance in … Continue reading