About
Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Author Archives: pokin
On building effective contests
In my past life as a starving university student, I was a contest entering pro. Truly, I entered muchos contests. Then, I found myself on the other side of the table creating contests partnerships for GeckoGo. Suddenly, I was offering … Continue reading
Posted in Contests, Marketing
Tagged contests, geckogo, marketing, target users, travel
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On selling a dream versus selling reality
By all accounts it was a runaway success. In 2004, Dove’s Real People campaign exploded onto public consciousness. It was featured on Oprah, Salon Magazine, LA Times, and the Today Show to name a few media outlets. The campaign won … Continue reading
On creativity
Earlier this morning (from ~2:00am – 5:24am to be precise), my new neighbour of 3 days graciously assisted me with my ongoing insomnia by having a house party where she managed to cram something akin to a small village into … Continue reading
On thanking those who complain about you
“How long do you think we’ve been waiting for our burgers?” It’s one cold Sunday morning and I’m making small talk to kill time as I’m feeling something between ravenous and innards-being-digested ravenous. “If we’re having this discussion, it’s far … Continue reading
On just making it happen
Ok, so I’ve done my fair share of failing. 🙂 In fact, you could argue I’m in the midst of working through a few of them right now, both business and personal. Oftentimes you won’t have the right answer to … Continue reading
On the persuasiveness of paedomorphism
Context first – paedomorphism /-ˌfiz-əm/ : retention in an adult infantile or juvenile characteristics. Ok, I admit it. Red pandas are pretty cute. Ever wonder why most of us think so? (Fact, given it’s #8 on the top 500 cutest … Continue reading
On how much scents makes sense and cents
There’s just no way you would ever walk past this store without feeling like you were punched in the face with fragrance. That’s Lush, and I’m a fan. But then, I’m female. 🙂 But actually, the use of fragrance in … Continue reading
On the frustration of microwave design
Every time I use a new microwave, I get a little irritated. No two microwaves ever seem to function the same way. Sometimes, you punch in the time before you hit start. Others, it’s the heat setting first and then … Continue reading
On secret menus and hidden benefits
A few years ago, out of the blue, I got a phone call from a sales rep. “There’s this stretch mark cream that everyone is buzzing about! Word is that it’s really effective as an anti-wrinkle cream!” And just like … Continue reading
On the “un”-something
Recently, I had a snack craving. And amidst the plethora of junk-food choices, this one caught my eye: It’s all the promise of a chewy cookie but without the guilt. Ooh, explicit permission to … Continue reading