About
Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Author Archives: pokin
On the concept of loss aversion
Losing something sucks ass. In fact it sucks more than if you never had it to begin with. It’s the concept of loss aversion. Studies show you feel twice as much pain from loss than you do pleasure from a … Continue reading
Posted in Experiences, Happiness, My life lessons, Psychology
Tagged loss aversion, sunk costs
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On signalling (for something like dating)
So I just learned that my ex started seeing someone shortly after we broke up. My feelings about this aside, it got me thinking about the game of dating. And that’s because dating is very much about selling a product … Continue reading
Posted in Branding, Marketing, My life lessons, Positioning
Tagged branding, creating demand, dating, selling yourself
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On something as vague as distribution
There’s really a lot to write on distribution. I’ve decided to focus on vending machines automatic retailing first. A few years ago, I saw vending machines selling iPods in the airport. I was so surprised I wrote about it. … Continue reading
Posted in Customer service, Design, Merchandising
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On satisfying my curiousity on things like startup founders
I’m hoping you’ll help me satisfy a curiosity. Technically, I’ve got partial answers as a friend already posted this question on his Facebook wall last week, but now I’d like a bit more data as the preliminary results are intriguing. … Continue reading
On holidays like Valentines and other times for commercialism
Valentine’s Day. It’s one of the more commercial holidays of the year. Now I suppose I could be as romantically inclined as the next person, but given that I’m already buying chocolates all year round and flowers almost as often, … Continue reading
On amusement parks and seasonality
Not too long ago, I found myself in an indoor waterpark in the middle of America in the middle of winter. Now I don’t find myself in said location all too often, so when I do, I tell myself to … Continue reading
Posted in Experiences, Marketing
Tagged demand curve, pricing, seasonality, waterparks
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On music and your tastebuds as it relates to wine
While it’s been known that music can influence your mood, did you know that music can also influence how a wine tastes to you? Yep, the right music makes your wine taste better. Up to 60% better, according to a … Continue reading
Posted in Evolutionary psychology, Experiences
Tagged cognitive priming, environment, music, wine
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On beautifully designed products
I was once asked in a job interview to describe my favourite product. “My Kuhn Rikon garlic press.” I answered without hesitation. My interviewer paused for a moment. “Wow, well that’s the first time I’ve ever heard that as an … Continue reading
Posted in General
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On rituals
Every Friday afternoon, I’d look forward to her arrival. I didn’t know her name, but without fail she’d show up at my cubicle with her kit. “Excuse me miss, can I get by?” she’d ask. I’d scoot my chair over … Continue reading
Posted in Experiences
Tagged folgers, kerastase, Rituals, routine, setting expectations, taglines
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On things that are so bad they are good for you
My mom made me take cod liver oil growing up. I hated it. I got it straight out of a bottle, so no gel capsule barrier for me. Ewwwwness. But then there are brands out there that position themselves specifically … Continue reading
Posted in Marketing, Positioning
Tagged buckleys, clutter breakthrough, food, labelling, mindspace, perception, product labels, slogan
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