About
Hi! I'm Pokin Yeung.
I'm not much of a coder. Unless you're into "Hello World" type of apps.
So instead I make myself useful with all other startupy things like product, design, marketing, and playing gopher.
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Author Archives: pokin
On how founders fight
Let’s face it – founders will fight. How founders fight though — now that’s something worth exploring. Altercation interaction, in my opinion, is one of the most predictive factors for whether a team will survive and whether a company will … Continue reading
Posted in Experiences, Happiness, Psychology, Startups
Tagged communication, fighting, founders
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On rewards
Lately I’ve been obsessing. Very specifically, I’ve been obsessing about getting into the Amazon Vine program — something I had access to once upon a time. It’s a program where you get access to advance reviewer copies of books and … Continue reading
On accepting change
As I’m fighting a losing battle against a swarm of carpet beetles that have taken over my apartment (carpet beetles: a gazillion, me: 1), I started thinking about the possibility of moving. It was then that I realized, had it … Continue reading
On pricing things like restaurant menus
A couple weeks ago, I learned that Canada will be doing away with the penny. Well good riddance. Those things were heavy anyway. Naturally, a change in currency made me think about the potential impact on prices, and equally naturally, … Continue reading
On discounting and shaping consumer behaviour
To me, Banana Republic was a upper-mid range clothing store. It’s no Alexander McQueen but it wasn’t Ross either. Then Banana Republic started sending me 40-50% off email coupons. About weekly. And now I just can’t conceive of buying Banana … Continue reading
My First Guest Post on TechCrunch – Why You’re A Startup Founder: Nature and Nurture
Like most startup founders, I wished for some TechCrunch coverage. I’m still waiting on that, but I suppose I’ll take guest posting for now. 🙂 So I’m excited to share my first post– Why You’re A Startup Founder: Nature and … Continue reading
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On why we feel like there are so many coincidences
This past Wednesday, I met a homeless fellow who’d just gotten out of jail and wants to stay out. The next morning, there it was. A front page New York Times article talking about a program that’s reduced ex-inmate recidivism … Continue reading
On procrastination
I’ve been procrastinating. This of course explains why my posting frequency has been so light. I told myself I wasn’t posting till I finished something else first, the end result being neither thing got done for well — kind of … Continue reading
On branding a commodity
I’ve been eating a lot of Cuties. Yep that’s right. Some orange coalition out there successfully persuaded me to seek out a sack of clementines by brand name. How on earth did that happen? They’re frickin’ clementines! A nice feat indeed. … Continue reading
On chewing gum and impulse purchases
I will fess up. I’m a gum addict and I buy gum in Costco case lot sizes. But for most normal people, I suspect gum is a pretty impulse purchase. Have you ever noticed how grocery or drugstores are laid … Continue reading